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Youtube Ads

The Complete Beginner’s Guide to YouTube Ads

April 2, 2019

YouTube, one of the most famous platforms on the internet that provides us with billions of videos about nearly everything,


Reading time: 5 minutes.

YouTube, one of the most famous platforms on the internet that provides us with billions of videos about nearly everything, YouTube as a company is part of Google as well as many other platforms.


YouTube advertising is part of your AdWords account any video uploaded to YouTube can be an ad. Pre-roll video ads appear before other videos on YouTube, and other video ads can appear beside playing videos and in search results.


Like PPC “Pay-per-click” advertising, you have control over your daily budget. What is unique is you only pay when someone engages with your ad, and if viewers skip the ad before it’s over, you don’t pay for that video Ad playing.


You can create video campaigns in AdWords in a range of video formats to engage customers on YouTube and video partner sites.


Video formats include:

In-stream ads – your ad plays before, during or after other videos

Video discovery ads – “formerly called in-display ads” shown next to related videos, in YouTube search results, or by content across the Google display network

Bumper Ads – an Ad 6 seconds or shorter that play before, during or after another video.

YouTube advertising has target options that let you narrow down your audience by age, gender, location, interests and more. Built-in analytics let you track ad performance and make improvements, just like Google Ads.


To create an AdWords TrueView (YouTube) campaign, you need to have your video Ad uploaded to your YouTube account and then:


Select the YouTube video Ad for your campaign

Create your video Ad

Decide how much you are willing to spend

Choose your target audience


And that’s pretty much how it works at first, sounds simple right? Indeed, it isn’t that simple.


To create a successful YouTube Ad campaign, unlike any other platform that you are advertising on, YouTube’s way of advertising is unique, it requires a video, other platforms don’t require a video, which is an advantage and a disadvantage.


Of course, it’s an advantage if you have something to show to your customers, as a short video of your product, but what if your product isn’t something that you can describe in a video? Like a service?


It requires a specific strategy in order to create the Ad and let your customer or your target audience get interested enough to leave the video they were about to watch and click in your Ad, it’s not an easy task to achieve!


You need to understand that you have to put as much information as possible in the first 5 seconds of your video, after those 5 seconds, your target audience can easily skip your Ad, so making it long and not clear enough is not a good option at all, the shorter your video ad, the better it is, while maintaining the balance between the amount of information added on it of course.


The benefit of video advertising on YouTube is that you only pay when someone chooses to watch your video, either by clicking on it or watching the whole thing. This means that your videos are being watched by an audience that you know is interested in what you have to say.


YouTube Ads have different types, and as listed below:


In-Stream Advertising

When a viewer chooses to watch a video on YouTube, the in Stream ads appear at the beginning, like a TV ad. After five seconds, the viewers are given the option to skip the ad. But if it’s engaging and relevant enough, they may choose to watch the whole thing. You only pay if the viewer chooses to watch over 30 seconds of material, or if the video is shorter, you’ll be charged if they view your video to the end.

You’ll also pay if they click on the ad to watch your video. You don’t pay for the five seconds preview.


In-Stream ads can be used when you want to promote video content on similar categories. So for instance, if you sell conveyor belts, you could advertise your business to an individual who chooses to view a video on conveyor belt maintenance.


In-Display and In Search TrueView Ads

In-Display ads can be used to advertise across YouTube, as well as Google’s display network. On both mobile and desktop versions of YouTube, your ads are advertised in the search results page and watch pages. Much like traditional display advertising, your ads appear as an image with up to three lines of text. When a potential customer clicks on the ad they are redirected to the YouTube watch or channel page to watch it.


For both types of Ads, you can target different age groups, genders, topics, or interests so you can reach audiences as big or as small as you like. You can even target keywords or specific videos and channels still opted in for advertising – some big brands remove this option so as not to annoy their customers.


As with free advertising on YouTube, it is still wise to optimise your videos to endure that viewers can read as much information about your business as possible.


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