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Web Development

Would it break the bank if you created a website in 2019?

April 2, 2019

It’s 2019 and yet, there are more than two million businesses in the UK that don’t have a website yet, harsh mistake? Is it worth? Let’s check this first

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It’s 2019 and yet, there are more than two million businesses in the UK that don’t have a website yet, harsh mistake? Is it worth? Let’s check this first

Having a website that you’re proud of and which accurately reflects your brand is one of the most important aspects of any business. Research has even suggested that having a website can increase turnover by around 45%.

DESPITE THIS, it is estimated that around two million UK businesses still don’t have one!

So what would be the reason that a lot of businesses are yet not considering having a website?  

Of course one of the major reasons might be the cost right? As there’s still a lot of confusion over how much a website does and should cost, do you need to spend thousands or could you get away with building it yourself? And if you do pay to have a website designed, what are the ongoing costs?

As you continue to research, you find conflicting results.

In this article, we are going to list what we’ve explored so far, all costs involved in setting up and maintaining websites of all different sizes to give you a clear idea.

Website Designers Prices

You can expect your website to cost between 200 Pounds and 10,000 Pounds in total, depending on the type of website you want to create. There are several different types of websites, but for the purpose of this article, we’ve broken them down into four different categories, basic, small business, e-commerce and bespoke.

Website designers prices based on the type of website:

Basic Website Prices: 200-500 Pounds

Ideal for self-employed workers small businesses in traditional industries, Best for those who don’t need to update their content regularly.

 

Small Business: 500-1000 Pounds

Ideal for startups, small businesses, freelancers, Best for those who need to update their content regularly.

 

E-Commerce: 1000-2500 Pounds

Ideal for any business looking to sell online, it includes all the features of a ‘small business website’ plus, e-commerce functionality order management system delivery tracking functionality, Live Chat.

 

Bespoke: 2500-10,000 Pounds

Ideal for business requiring complex functionality, eg. financial services, recruitment or property companies, health and fitness businesses, architects, etc.

It’s database driven websites that have advanced functionality and unlimited subpages.

Of course, the cheapest option for building and maintaining a website is the DIY option.

There are several website builders on the market which allow you to create a website from scratch for free, with no technical experience.

Website builders are great for creating a simple site that can fit into a pre-designed template (e.g. restaurant, online shop).

However, for a more sophisticated and unique website, we would always recommend using an experienced web developer.

So, how much does a website cost?

 

Build Your Own Website

If you are keen to avoid the expenses of hiring a professional web designer, consider using a website builder to create your website. Website builders are tools that allow you to quickly and efficiently create an attractive looking website. With website builders, all the technicalities are taken care of. Web hosting is provided by the website builder provider, and you can simply drag and drop elements around your page, without knowing how to code.

Another key benefit to using website builders is their low cost. Nearly all our recommended website builders offer a free version of their product will allow you to create basic websites with some functionality. For 10 or 20 pounds a month, you can upgrade to a paid plan, which offers greater customisation and specifications.

Note that creating a website this way means you will be kept within the constraints of the web builder itself. For more powerful, complex or unique websites, we recommend hiring a web designer.

And here’s a list of famous website builders that we recommend using:

 

Wix: Free

Squarespace: 9.49 Pounds / month

Weebly: Free

Shopify: 23 pounds / month

Bigcommerce: 23 pounds / month

1&1: 6.99 pounds / month

Sitebuilder.com: Free

Site123: Free

 

Cost of a basic website

A basic website is made up of one to five pages and requires only very simple functionality.

They are ‘brochure style’ websites. In addition to the core pages, they will have a contact and landing page. They should also be mobile responsive, but it’s always worth checking that this is included in the design price.

Basic websites are great if you’re after a very simple, stripped back online presence. It is a place to showcase your business and receive enquiries. Think of it kind of like a modern day business card.

You can go down several routes when creating your basic website. Each option has its own pros and cons.

 

Build your own

Website builders have become more prevalent and sophisticated in recent years. They are now a legitimate option for businesses and individuals alike. Other than a clear cost-benefit, website builders also allow you to get a website up and running in just a few hours, with no prior design experience required.

 

Web design agency

Design agencies are typically very reliable and experienced. Creating websites is their bread and butter, and they have it down to a fine art. They are the perfect option if you want a basic website but lack the time or skills to make one yourself. Agencies provide a quote for the project as a whole, making it really easy to compare offers.

 

Freelance developer

Using a freelance developer is another option for creating your basic website. Finding a freelancer may take a little more research, but you can typically enjoy a more personalised service. You will find, however, that a freelancer won’t have the broad range of experience that an agency does.

They will also typically charge per hour (15-75 pounds). This can make it harder to predict the total cost.

 

Offshore web company

Using an offshore web company is definitely one of the cheapest option (5-20 Pounds/hour).

However, they are often a lot less reliable than other options. Always be wary of offers that sound too good or cheap to be true.

When creating your website, bear in mind how your needs will change over the next few years. If you are planning to expand your company, or predict future surges in the number of visitors, mention this when requesting quotes to ensure you get a website that is future-proof.

 

The cost of a basic website will roughly be:

Design: 200-500 Pounds

Domain: 3 to 100 Pounds / Year

Total Upfront Cost: 203-600 Pounds

Ongoing Costs:

Hosting: 3-45 Pounds / Month

Content Updates: 0 to 10 Pounds / Month

Total Ongoing Costs: 3 to 55 Pounds / Month

 

Of course, these prices depend very much on both the size and the complexity of your site. When requesting a quote, try to be as specific as possible and ensure that you can get the total cost. Transparency in the early stages of the web design process between both you and your designer ensures everyone is on the same page and will help prevent costly amendments further down the line.

 

Cost of a small business website

A small business website is a perfect size for a business that requires a little more than just a very basic website, or one which is looking to upgrade from their existing basic website.

‘Small business Websites’ are also brochure style, but are far more feature-rich. Such features may include: integrating social media, responsive design, a content management system, google analytics and google maps, ‘google my business’ capability.

They will also have more pages than a basic website, and again will be designed to be mobile responsive.

Small business websites are perfect for businesses that are likely to update their content regularly. This makes them the perfect choice for startups, freelancers or any growing organisation.

 

The cost of a small business website will roughly be:

Upfront Costs:

Design: 500-1000 Pounds

Domain: 3-100 Pounds / Year

Total Upfront Cost: 503 to 1100 Pounds / Year

 

Ongoing Costs:

Hosting: 3-45 Pounds / Month

Content Updates: 0-30 / Month

Total Ongoing Costs: 3-75 Pounds / Month

 

Paying for a well-designed website isn’t a guaranteed formula for internet success. Once you have your completed website, we recommend that you reinforce your presence with regular marketing and content updates, in order to keep visitors coming back to your site.

Allotting a monthly budget of time and money can be a great way to ensure that this doesn’t get forgotten.

When requesting quotes for your small business website, choose design companies with experience in working with other small businesses. Otherwise, you may find yourself limbered with fancy features that won’t actually offer you any real benefit.

Again, websites builders are a great option for creating your small business website. Wix categories their templates by industry, making it really easy to find the one that’s right for you.

 

Domain Name

Other than design costs, the main upfront cost you will encounter is purchasing a domain name.

A domain name is the unique ‘address’ of a website.

Once you’ve found a domain name which doesn’t already have an associated website, you can pay for it on a website such as 123 Reg or GoDaddy. Prices vary depending on how popular your chosen domain name is: .co.uk domains cost as little as 5 Pounds per year, and .com domains will be around 10 Pounds upwards per year. The most desirable site names cost tens of thousands of pounds per year, so check out a few combinations before settling on one. For this article, we’ve set the upper limit for a domain name at 100 Pounds per year.

 

Hosting

Every website needs to be hosted on a web server. Hosting a website makes it accessible via the web. It basically means renting or buying some space on the internet. Fully understanding what hosting means is not necessary, but you should know that your website will need it in some form and you have a few options for this:

Shared hosting: 3-10 Pounds / Month

Virtual Private Server “VPS” hosting: 10-45 Pounds / Month

Cloud-based web hosting: 10-350 Pounds / Month

Dedicated hosting: 65-200 Pounds / Month

As shared hosting is the cheapest form of web hosting. You share your hosting platform with a number of other sites. Therefore sharing the cost too. The downside is that you also share the bandwidth. So, in effect, you fight server space with other sites. Shared hosting can be a great low-cost option for basic or new sites which don’t get many visitors.

 

Virtual Private Server “VPS” hosting is a good middle ground between shared hosting and having your own dedicated server. A VPS is one physical server but allocated multiple, separate servers to its sites. This way you avoid the problems associated with shared hosting.

 

With Cloud-Based Web Hosting, your website is hosted on a virtual server. This is a popular option for a number of reasons. Firstly, cloud hosting plans can accommodate unusually large surges in traffic. Secondly, it’s easy to adopt cloud-based hosting for your changing needs. And thirdly, with cloud based hosting plans, you pay only for what you have used. This is a logical next step for a website that might have started on a shared hosting plan but has started to see a large volume of traffic.

 

Dedicated hosting as an option, you have your own server dedicated to hosting only your website. Websites that are particularly large or complex, or that require exceptionally high levels of data security will benefit from dedicated hosting. It is also the best option for websites with a high and steady amount of traffic. Not sharing a server with other websites has its advantages, namely that you don’t have to compete for bandwidth. This is reflected in a higher price.

 

Other things to bear in mind

 

Web design is a service, not a product

Thinking of web design as a service rather than a product will help you understand why it can be difficult to put an exact price on it.

 

Quotes are subjective

You could be quoted 1000 Pounds and 50,000 Pounds for the same project. This goes back to web design being a service rather than a product. Different agencies will have different ways of doing things, and prioritise different aspects of the site. Being as clear as possible about what is important to you, and what is less so, will help make your quotes more accurate.

Standards vary from agency to agency

As with any industry, the quality of work will vary from one agency to another. It’s a good idea to have a look at customer reviews and examples of previous work when deciding which agency to go with. And remember the cheapest option isn’t always the best one – anything that looks too good to be true probably is!

 

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