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Facebook Ads

When should you use Facebook Ads?

April 2, 2019

“The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.”  

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“The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.”  

– Derby Brown

Even if you’ve done a stellar job getting your business off the ground without using ads, you’ll eventually hit a ceiling. Thanks to the insane competition for attention on social media, what Derby Brown said in that quote above is truer today than ever before.

 

What words come to mind when you hear the term, “Facebook Ads?”

Confusion?

Overwhelm?

They don’t work?

All of the above?

We totally understand! Facebook ads are confusing and overwhelming and they may not work if you do them wrong.

Facebook advertising is a powerful tool that can help you grow your business and reach new people on and off Facebook. But deciding when to advertise on Facebook – or if Facebook advertising is right for your business – may not be as easy as it looks. To help, we’ve put together a quick guide to help you identify whether advertising on Facebook is a good option for your business.

 

You want to find new customers

Facebook can help you connect with your current customers and find new customers. To reach new people, you can even use tools such as Lookalike Audiences. A Lookalike Audience can be built based on fans of your Facebook Page or from a Custom Audience that you’ve created by uploading your customer list. A Lookalike Audience works by identifying the common qualities of people in your audience (e.g. the people who like your Page) and then find people who are similar to (or “look like”) them. You can target ads to these Lookalike Audiences to expand your reach, find new customers and grow your business.

 

You want to drive more footfalls to your local shop

People don’t search on Google for items they buy locally and frequently. The first place local businesses generally start when advertising online is with Google. For most businesses this is the best idea, but not for all. When people usually buy something locally and on a more regular basis, say groceries, dry cleaning services, or cosmetics, they’re probably not going to search online to buy those things. They just want to go to the nearest store to get them NOW.

So to drive in-store sales with online ads, you need to be able to both target the right people in your local area and reach them somewhere that they’ll see it. The one website that allows you to do both of these things is Facebook.

Facebook allows you to target your Ads as finitely as a single town or city. This makes it easy to only show your Ad to the people who will be able to walk or drive to your store.

 

You’re already growing your online presence and want to extend your reach further

If you’re already leveraging Facebook and other online resources, then Facebook advertising may be a natural next step to reach more of the people you care about. If you’re in a growth mindset and looking to build your audience, reach new people and drive results you care about, then give Facebook advertising a try.

 

You’re looking to try digital advertising for the first time  

Most people know about advertising their business on Google for specific keywords but Google ads can get really expensive especially when you are catering to a niche or your keyword has high competition.

Facebook offers a suite of advertising tools to fit the needs of all advertisers at a very competitive price. For those brand new to digital advertising, they offer lightweight ad creation tools that allow you to create, manage and track the success of your ads directly from your Facebook Page.

So regardless of where you’re at in your digital advertising journey, there are tools on Facebook that can help you get started creating ads, reaching people where they are and understanding the value of communicating with your customers in the digital world.

 

You want your business to be discovered on Facebook

If you have a Facebook business page, what you may not realize is that less than 0.5 per cent of your fans, on average, will actually see your updates.

Sad, but true.

New changes to the Facebook algorithm mean that you are now less visible in people’s news feeds. You need to use Facebook ads if you want consumers to discover your business.

The good news? You don’t need a huge budget. Typically, £50 will get your message in front of 8,000 to 10,000 people. And you can be extremely picky about who you target.

 

You have an upcoming event and want to sell Event Tickets

Since Facebook is used by over 2 billion people, it is an ideal place to promote.

You can create event ads to get more responses or to sell more tickets on Facebook. Depending on your objective in the call to action button, you can set options which either say Interested or Get Tickets. Choose the objective that best matches your goals.

If you work with a Facebook ticketing partner to sell tickets, people who see your event ads can purchase tickets directly from your Facebook event page.

 

You want to highly scale Content Promotion

If you’re consistently creating great content for your website, you want people to know about it. That’s why you share updates across your social networks.

But this isn’t enough! Facebook Ads will amplify the reach of your content. By using ads, you’ll actually end up getting more organic reach for your content.

How is this possible?

Well, when influencers share your Facebook Ads (yes, people DO share ads), your content will become exposed to an even larger audience.

Remember, engagement snowballs as you go on social media.

 

Conclusion

You can use Facebook ads to accomplish various objectives. You can get more footfalls to your local store, sell event tickets and help people show their interest in attending your event. You can start gearing up the online sales of your store with Facebook. Your digital journey can start with Facebook by digging into options like look-alike audience or custom audience.

Hopefully, by now you have a clearer picture of when you can use Facebook ads. If you’re not quite ready to do Facebook ads on your own, then help is at hand. Our Facebook ads experts can help promote and generate leads for your business. Schedule a call to discuss your advertising needs.

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