April 18, 2019
When most people think of LinkedIn, they think of it as a networking platform. They know that LinkedIn is great for staying in touch with professional contacts and making new business connections. But what they don’t realize is that it can also be a very effective B2B marketing platform. Here’s the truth about LinkedIn in […]
When most people think of LinkedIn, they think of it as a networking platform. They know that LinkedIn is great for staying in touch with professional contacts and making new business connections.
But what they don’t realize is that it can also be a very effective B2B marketing platform.
Here’s the truth about LinkedIn in 2019:
Yes, you heard this right!
It’s where most Fortune 500 decision-makers and executives like to spend their spare time. They’re not there to find Buzzfeed quizzes, wedding photos, or memes.
Any guesses why they are here?
Let me break the ice for you… they’re actually scrolling through actively looking for valuable content to read. They’re looking for content that can change the way they do business. Content that can make their life easier as an entrepreneur or marketer, make their staff more productive, business ideas in which they can invest, new technology that can save them time, marketing tricks that can increase sales and ROI..this list can go on and on.
1) LinkedIn has over 500 Million members
2) 260 million LinkedIn users are logging in each month
3) 40% of active LinkedIn members use it daily
4) 40 million LinkedIn users are in decision-making positions. Just imagine the potential of putting your product/service in front of 40 million decision makers
5) LinkedIn is the most-used social media platform amongst Fortune 500 companies
LinkedIn B2B Focused Statistics
1) 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.- So if you have a B2B product it makes sense to advertise on LinkedIn
2) 59% of B2B marketers say LinkedIn generates leads for their business
3) 71% of B2B marketers say LinkedIn is part of their advertising strategy. When targeting B2B customers and clients, LinkedIn is the preferred destination over all other social platforms, including Facebook.
4) 46% of social traffic to corporate websites comes from LinkedIn
5) 65% of B2B companies have acquired a customer through LinkedIn
Lets Dive into the question that’s prompting in your head.
There are different types of LinkedIn ad, serving different purposes. They can be broadly divided into 2 types
1) Do it yourself Ads
2) LinkedIn Advertising Partner Solutions
Let’s have a look…
1) Do it yourself Ads
These are Do It Yourself Ads. Log into LinkedIn Campaign Manager and start creating your own ads
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Schedule campaigns, target your audience and see who’s clicking on your ads. This takes time and effort to get it right like any work worth doing. But, it’s easy to follow and a great way to dip your marketing toes into LinkedIn advertising.
Once inside you’ll have to select what type of ad you’ll be creating.
You can pay to have your company updates pushed out to a larger audience than those already following you. These will appear in the user’s feed similar to Facebook’s sponsored stories.
These ads show up on various parts of the LinkedIn website and mobile application and look more like traditional ads. They are limited to 25 character title and 75 character message. They also tend to be a bit cheaper.
This allows you to pay to send ads directly to different user’s mailbox which can be very effective for important, targeted ads.
For marketers, video has already skyrocketed for consumer brands. B2B is quickly catching up. With LinkedIn as the numero uno business-to-business platform, its time to jump into the Video bandwagon
LinkedIn Display Ads
Display Ads is LinkedIn’s programmatic advertising solution. You can buy ads through your favorite advertising platform, or a private or public auction. They’re great for using a variety of media, including text, audio, video, and images. Also, this is an excellent option to be seen in a highly-specified audience, early in your buying cycle.
Dynamic ads are a way to show personalized ads, dynamically generated based on your audience’s activity. Say LinkedIn knows someone is searching for a job in your industry. A dynamic ad will target them at the right time with the right messages. They’re great for building relationships and delivering personalized messages.
Now that you have learned about the types of ads in the do yourself format. Let’s look into LinkedIn Marketing Partner Ads.
The LinkedIn Marketing Partner is a global community of LinkedIn-approved technology and service providers that marketers can leverage to save time and improve campaign performance.
Each partner offers different tools, like ad technology, content creation, and media buying. This will help you run campaigns with an even greater ROI.
It’s no mystery that LinkedIn is the platform to be in if you are a B2B service provider. With over 500 million members and 260 million users logging each month, LinkedIn cannot be ignored.
Let us know about your experience with LinkedIn marketing. Use the comment section to share tricks that work for your business and mistakes others can learn from.
If you need help running LinkedIn ads for your business, give us a shout and we will jump in to help you out.