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Instagram Ads

What are Instagram ads

April 18, 2019

If you are a small brand and just starting with social media you would agree If I say that it’s very difficult to get any engagement organically for your posts on a social media platform. Too often, no one responds, no one likes, comments retweets your post. It can get frustrating! But this is hardly […]

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If you are a small brand and just starting with social media you would agree If I say that it’s very difficult to get any engagement organically for your posts on a social media platform. Too often, no one responds, no one likes, comments retweets your post. It can get frustrating!

But this is hardly the case with Instagram. No matter how small your audience, your posts probably still receive at least a few likes and comments, especially if you use relevant Hashtags. And with over 1 billion monthly active users Instagram is one of the most popular social networks worldwide.

 

Here are some reasons why your business should advertise on Instagram

  1. Instagram is growing and it’s growing fast.
  2. The number of companies using Instagram has almost doubled since 2016. There are currently 8 million Instagram Business profiles, up from 1.6 million in September 2016.
  3. Small businesses currently make up the majority of Instagram advertisers and business profiles
  4. In 2018, the social network’s estimated net mobile advertising revenues are projected to reach 6.84 billion U.S. dollars, up from 1.86 billion U.S. dollars in 2016.

 

So Instagram is not only growing considerably, but it’s also bringing in some serious cash for businesses through its advertisements.

It’s attracting a lot of big brands because it’s well worth it to advertise there.

But even if you’re not a multi-million-pound brand, Instagram ads are still just as important for you to use (if not more important).

 

Types of Instagram ads

You can run five different types of Instagram ads:

 

  1. Photo Ads

In a Photo Ad, you can upload one photo in either landscape or square format. These are the simplest in terms of creative needs since you just need a single image. Here’s an example of a Photo Ad from AdEspresso which leads the user to their Blog through a Learn More button.  

Insert Image 1

 

2.Video Ads

Now you can get the same visually immersive quality as photo ads, with the added power of sight, sound, and motion. Instagram used to have a 15-second limit for videos, but it has since lifted that rule. Now, videos can be up to 60 seconds long and shot in landscape or square format. Through this video Under Armour is sharing a great concept that demands your attention. You can almost feel your stomach starting to lurch. Under Armour actually partnered with GoPro for this ad, and the combination works great for both brands.

Insert this video: https://www.instagram.com/p/BpFQ7OrAO4A/

 

  1. Carousel Ads

An Instagram Carousel Ad can hold anywhere from two to ten images and/or videos that users can view by swiping through their mobile phones. BuzzFeed Tasty, which specializes in recipes, uses video in their carousels to demonstrate instructions

Insert Video: https://www.instagram.com/p/BQ08koXFgZK/

 

  1. Slideshow Ads

Slideshow Ads are similar to video ads because they appear as a video in users’ feeds. These ads, however, are made up of a series of still images which play as a video, much like a slideshow. You can add text and audio to your Slideshow Ads. Jasper’s Market uses a Slideshow ad to showcase its high-quality produce

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  1. Stories Ads

Instagram Stories Ads is one of the newest kinds of ads available to businesses on the Instagram platform. Instagram Stories is similar to Snapchat as it allows users, and brands, to share photos and videos which will last only 24 hours. Brands can also advertise on Instagram Stories with a photo or video content. Here CPK Frozen Pizza animates the otherwise ordinary cheese grating process

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Before you decide which Instagram Ad to run you need to be sure of your ad objective.

 

Here are some objectives you can consider:

  1. Brand awareness
  2. Reach
  3. Traffic
  4. App installs
  5. Engagement
  6. Video views
  7. Lead generation
  8. Conversions

 

Conclusion

Instagram is one of the largest social networks out there, which means the opportunities for its reach are endless.

It’s even bigger than Twitter, and big brands are putting a ton of effort into running Instagram ads and that means you probably should be, too.

You can choose from various ad formats like photo ads, video ads, slideshow ads, carousel ads, and stories.

Before you decide which ad format is suitable you need to fix your ad objective and accordingly work out the best format.

Share your Instagram Ad experience with us. If you need support to startup with Instagram Ads then we will be glad to help.

 

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