April 18, 2019
For many B2B companies, Instagram may seem like unexplored territory. You may have several questions in your mind, like “Are my prospects even using it? Is it worth my time?” Statistically speaking, it’s definitely worth your while; Here is some Jaw dropping statistics on Instagram 1) There Are 1 Billion Accounts Active Every Month […]
For many B2B companies, Instagram may seem like unexplored territory. You may have several questions in your mind, like “Are my prospects even using it? Is it worth my time?” Statistically speaking, it’s definitely worth your while;
1) There Are 1 Billion Accounts Active Every Month
2) 500 million people use it every day.
3) 64% of Users Are Between 18 and 34
4) There Are More Than 8 Million Business Accounts
5) 80% of Insta Users Follow a Business Account
6) 60% of Users First Heard About a Product On Instagram
7) 30% of Users Bought Something They Discovered on Instagram
8) 78% of Big Retail Brands Have Shoppable Instagram Account
9) Instagram Has the Highest Engagement Rates Across All Social Media
10) 80% Of Influencers Prefer Instagram for Brand Collaborations
The key to success with Instagram ads is a design that takes your breath away. Designs that are show stoppers. So What makes a good Instagram ad?
Here’s a lineup of the best Instagram ads of 2018, including their results and key takeaways of why they worked.
Are you ready to learn from their success and do better?
HubSpot’s Instagram Ad is super simple. You could create it in less than a minute.
The bright colours and a copy will catch many people’s attention in the Instagram newsfeed. When you show viewers a bright colour background with an interesting text they are bound to stop and have a peep, WHY? because there is an element of surprise. Viewers are used to seeing photos in their newsfeed and not Bright Backgrounds.
Nike’s footwear technology is among the best in the world, and the same can be said about their social media strategy.
Nike teased the launch of their React running shoe with a visual break down of the shoe in their Instagram campaign. The initial teaser pictured the foot of a mannequin set on a stack of sponges, pillows, and springs, hinting at the comfort that the running shoe provides.
Nike’s caption answered the user’s curiosity by confirming the launch of a new running shoe and announcing its launch date.
The next post in this Instagram campaign was a video of the shoe that also introduced its name. With almost 7 million views, it is the most viewed Nike’s video in 2018.
Simple yet great photography! The core of Instagram is in its photography, and National Geographic is no stranger to stunning shots. They consistently provide engaging, beautiful photography that continues to please their 86.8 million followers.
The Dots’ Instagram Ad combines a colourful background image with an in-image value proposition which tells you exactly how The Dots can help.
While the in-image copy is a little bit difficult to read due to low contrast, the image looks impressive and eye-catching.
One way to market your product is to spend millions of pounds on expensive ad placements. Another way is to let your audience do the legwork for you.
As part of a campaign to promote their Neo brand, Adidas asked their followers to create Adidas-inspired Instagram posts with the Hashtag #MyNeoShoot.
The best content creators were then invited to model in a professional photo shoot, the results of which would be rolled out on the Adidas Instagram channel. To help spread the word about the contest, Adidas enlisted the support of one of Instagram’s most popular celebrities: Selena Gomez.
Adidas generated 71,000 mentions of the #MyNeoShoot hashtag and gained 41,000 new followers.
Dollar Shave Club recently launched in the UK, and with it came pop-up free shave shops and partnerships with social media influencers. One of the touch points of the campaign has been a comedy, and it’s clear in the image above. The company uses humour to its advantage, catching users attention with relatable situations that link back to the company’s message.
The best campaign ideas are born through your entire marketing collateral. Images, copy, the tone of voice. The right idea can inform the lot – regardless of the channels you are working with. Unfortunately, brands often make the mistake of thinking that coming up with a snappy tagline alone will cut it. Airbnb is not one of them.
The campaign tagline ‘Don’t just go there, live there’ is a forceful sentence which pushes you to the edge to take a decision. Airbnb backed it up perfectly on their Instagram channel, posting user-generated photos from both hosts and guests. It gives users a perspective they can engage with. And it earns Airbnb thousands of likes per post.
Here’s another Instagram ad example featuring apparel. Notice how the photographs have been taken by a professional photographer, showing the clothes in a good light. Moreover, the ad copy lets the viewer know that there’s a SALE going on which results in the increase of the ad’s click-through rate.
Blinks Labs GmbH, commonly known as Blinkist, is a German book-summarizing subscription service based in Berlin, Germany. It was founded in 2012. It has about seven million users. The service provides summaries of more 2,500 bestselling non-fiction books, 15-minute reads, otherwise known as blinks or book-in-blinks.
This Instagram ad example by Zaful has divided the ad image into several pictures, creating a mosaic effect. That’s a smart idea to showcase different sides/elements of your product in a single ad image (if you are not using carousel ads).
Creating a compelling campaign is easier said than done!
The key is to draw from proven marketing tactics: influencer marketing, social movements, user-generated content, current events, interesting #Hashtags.
Remember, Instagram is photo-driven, but the meaning behind those photos is what really counts.
By incorporating those proven marketing elements, you’ll be on your way to Instagram success in 2019.
If you are new to the world of Instagram Marketing and not sure where to start, send us a message and we will be glad to help make your Instagram Marketing Journey a huge success.