Martian Marketing

Search Engine
Marketing

Search Engine Marketing (SEM) is a critical component for any business seeking to attract customers through search engines. Combining both organic (SEO) and paid (PPC) methods is our key to achieving online success and establishing search dominance for your brand.

Increase
Visibility

Nothing promotes visibility better than SEM. Our effective strategies rapidly increase your brand’s exposure through online search.

Increased Qualified Leads

Well executed and optimised SEO & PPC campaigns are the key to bringing interested traffic to your site and boosting your conversion rate.

Cost
Effective

SEO is well known for it’s cost-efficiency. Even though PPC costs per click, businesses using it make on average twice their ad budget back in income.

Heighten your company's
visibility.

BASIC

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  • Keyword Research
  • Basic SEO Strategy
  • Basic SEO Implementation

PREMIUM

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  • Keyword Research
  • Advanced SEO Strategy
  • Advanced SEO Implementation
Popular

LIMITLESS

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for pricing
  • Keyword Research
  • Limitless SEO Strategy
  • Limitless SEO Implementation

Best Marketing Service

★★★★★
5 5 1
Best marketing service I ever used....started advertising for my company thru them, and within a few short days business was booming !!

FREQUENTLY ASKED QUESTIONS

SEO stands for search engine optimisation, which is the practice generating/increasing the amount of traffic to your website through organic search results. PPC on the other hand, is a form of advertising for your website. By winning bids on keywords/phrases searched by your audience, your website appears in it’s own display ad at the top of the search results page for that keyword or phrase.

It’s not a case of which is best. SEO and PPC are both practices beneath the SEM umbrella, and in tandem they can work to great effect. For this reason, we often advise that anyone seeking a PPC or SEO campaign consider both. Through SEO strategies, you continuously improve your website ranking, but with PPC you get immediate brand visibility and secure early traffic to your website.

When you work with Martian Marketing, we make it our mission to show you the results. During our SEM strategy’s lifespan, we will continually schedule progress meetings with you to discuss and highlight month-on-month changes in traffic and website ranking.

Organic search results are the natural results of a search. On the search engine results page there are two types of results, paid results which appear at the top and bottom of the list are PPC ads. Organic search results are everything else, and have reached the position they are on through SEO. 

PPC is a form of paid search. Paid search is advertising within the search results pages of search engines. Whilst PPC is by far the most common form of paid search, there is also CPM (cost per impression) which, similar to PPC charging you for every click, it charges you for every view it receives.

A meta description is the text that appears below your page in a search engine result that explains what the page is all about. They are used to not only to give valuable information about your web pages, but to strengthen your SEO. For this purpose alone, yes, meta descriptions matter a lot. By properly keyword optimising your meta descriptions, you will steadily increase your page rank for relevant search queries that you optimise around.

Search engine algorithms work in mysterious ways, and as SEO specialists, our mission is to know as much as can be known. Search engines want to display results in it’s search pages that are relevant to the needs of searchers. By building a high number of backlinks to your site, you show the search engine that people are actively showing an interest in your site and content, and in return, your page rank will increase.

Search engine algorithms work in mysterious ways, and as SEO specialists, our mission is to know as much as can be known. Search engines want to display results in it’s search pages that are relevant to the needs of searchers. By building a high number of backlinks to your site, you show the search engine that people are actively showing an interest in your site and content, and in return, your page rank will increase.

Black hat SEO is a term used for SEO practitioners that use practices in order to increase your site or page rank in search engines through dubious means that violate the search engines’ terms of service. You should always look for white hat SEO specialists, as black hat SEO techniques will eventually be noticed and punished.

The main drawback of SEO is the time it takes to begin displaying results. We advise our clients of this before commencing a project, simply because too many marketing agencies promise overnight results that are impossible to achieve. SEO is a powerful tool, and it will pay for itself countless times over, but usually, you will have to wait anywhere from 3-6 months before the effects are noticeable.

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