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It’s 2019 and Yet, People Still Believe These YouTube Advertising Myths!

April 2, 2019

When I say 2019, what is the first thing that comes to your mind? Technology? Internet everywhere, anything you can imagine and any question you need an answer for can be easily found when you search for it,


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When I say 2019, what is the first thing that comes to your mind? Technology? Internet everywhere, anything you can imagine and any question you need an answer for can be easily found when you search for it, with just a click, you gain knowledge about anything.

But is this information true? Sure?

In a world full of knowledge, there should be myths, whether its old concepts that we used to know or completely nonsense created by someone behind a screen, it’s so easy today to spread fake information and knowledge.

So, do you know everything about YouTube advertising? Of course not.

To be fair and honest, I’m not going to share everything about YouTube advertising because it’s not necessary, but I’m going to share with you the most common myths about YouTube advertising that most of us still believe in, so you can have a clear vision about your upcoming TrueView ad campaign.


Myth No.1: Social Video Is a Fad

Think social video is just the latest, shiny new thing that will be tossed away as soon as the next ‘big thing’ arrives? Think brands are better off sticking to the same tried-and-trusted marketing methods? Think twice.

Social video is fundamentally changing the rules of the game. Long gone are the days when all an advertiser would need to do is buy the airtime, create the spot and blast it out to a captive audience. Today consumers pick and choose what they watch with a nonchalant flick of their DVR remote.

Advertising has changed from a 30-second slot you avoid on TV to a piece of video content which you’re willing to share with your friends online.

And share they are – in their millions. According to data collected by unruly’s viral video chart, shares of video ads over the last 12 months have increased ninefold to a staggering 1.1 billion – a rise which far exceeds the increase in Twitter and Facebook users.

People’s attitudes toward advertising have changed forever and it’s still changing. Far from passive, consumers now actively search for content to post and discuss with their peers.

So if you have any doubts about video advertising in general, change your mind.


Myth No.2: Predicting Social Video Success is Impossible

Recent research has found the number of shares a video attracts – commercial or not – is linked to the strength of emotion it elicits from its viewers. The stronger the emotion, the more likely it is going to be shared.

So by measuring the level of emotions people feel while watching an advert, and comparing it to the number of shares it attracted, we can predict a video’s shareability before it is even launched.

So regardless of the type of videos posted online, the better ones win, fair enough?


Myth No.3: My Brand Doesn’t Have Audiences on YouTube

This simply can’t be true, except if you’re producing fuel for alien spaceships. (See how we started?)

Even then, you can’t be entirely sure that they don’t have a favourite YouTube show. The platform has more than a billion users (almost a third of all internet users).

YouTube has launched local versions in 88 countries and can be navigated in 76 languages. Note that these numbers are getting bigger every year. Be sure that your target audience is definitely present among those people.


Myth No.4: The More Subscribers, the Better

A large number of subscribers is very important, but one should always remember that when it comes to advertising, quality is better than quantity. While a channel has millions of viewers, your target audience may be represented by only a few per cent. Also, a part of the channels might be fake or dead accounts, with no activity or people behind them. We think a proper channel should have a 2:1 ratio to 60,000 of views per video is good. This is not always true for the new channels after some changes to YouTube were made.


Myth No.5: Product Placement on YouTube is Time-consuming

This one actually was true until influencer marketing services were introduced. It takes a ton of time to find suitable YouTube channels with your type of audience. Afterwards, you have to contact their owners, negotiate the terms of a deal and keep track of every video with your product, tiring right? That’s why we exist.


Myth No.6: It’s Better to Make Full Videos About Your Product

Sometimes yes it is, but every brand or product has its unique qualities or values and needs and individual approach. There are multiple ways to promote your product on screen. Sometimes a simple placement is a perfect choice, but in other situations, it’s much more effective when a vlogger mentions the brand directly in a video. This type of integration depends on the product and the style of a selected YouTube channel.


Myth No.7: Product Placement Is Way Too Expensive

The price of the placement is based on its type and the channel you choose. Of course, top vloggers with tens of millions of subscribers are expensive, but remember – quality over quantity. Once you find a channel with a high concentration of your audience, talk to its owner about the possibilities of promotion and its cost. Usually, they are pretty flexible, and you will quickly find a compromise.

As you see, there’s absolutely nothing to worry about. YouTube is full of your target audience and members who are waiting to learn more about your brand, product or service.

There are millions of services and products being advertised on YouTube every year and the number is tremendously and continuously growing, so don’t be afraid to take your business to the next level.


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