Research shows that by 2019, internet video traffic will account for 80% of all consumer Internet traffic. With multimedia content skyrocketing in creation and consumption, there is a race to involve your business in multimedia marketing.
With the creation of high quality content, your business can take a piece of this lucrative media format. It is important to understand its uses and how to best maximise the effectiveness of multimedia content for your business. However with correct implementation, video content can provide a huge boost to sales, as marketers who use video grow revenue 49% faster than non-video users.
Websites can be improved significantly through the implementation of video and multimedia content. Websites with landing pages that feature video content, generate an increase of 80% more conversions. Furthermore, the average CVR (conversion rate) for websites that use video content is 4.8%, representing a massive increase over non-video using websites who have a CVR average of 2.9%.
Multimedia content enhances the effect of whatever purpose it is being built for. When video is used as part of a blog, the chances of user linking increases by 3x that of blogs without video.
When the blog combines a call to action, you essentially have a lead generating tool that is willingly linked to by other users and their followers.
A simple, yet powerful way to drive conversions for your business is the implementation of product videos. 52% of customers say watching product videos and reviews makes them more confident to buy, and there is a 174% higher likelihood of product purchase among people who view.
In the current digital world, the importance of multimedia marketing and content won’t be ignored for much longer. 51% of marketing professionals name video as the type of content with the best ROI (return on investment), making it naturally appealing to businesses of all varieties.
Thankfully, Martian Marketing are masters of creating content strategies that utilise this growing trend for your business. Our multimedia designs are specifically made to appeal to your audience, and drive them to convert.