Using multimedia content to boost your brand’s reach is an effective and proven method. Businesses from around the globe are utilising video and multimedia content to get the word out about their brand and what makes it unique.
70% of B2B marketers are using video marketing tools, and 82% of them report their success by using these methods. Reach cannot be truly maximised until multimedia content has been utilised for your purposes.
One of the best ways to empower your brand’s reach through video marketing is through social media. With 22% of the world’s population using Facebook, 50 million business own Facebook pages and 2 million businesses directly advertise through it. It is a channel teeming with possibilities to grow the reach of your brand.
In order for your efforts to be successful, it is important to understand the ways you can ensure maximum reach with your video content strategy. Native video content has a much higher reach than other formats, as Facebook native videos have 10x the reach of non-native formats such as YouTube.
Furthermore, videos posted on Facebook have 135% greater organic reach than photo posts.This highlights the shifting trend on social medias from photos to video, and the importance of multimedia content creation.
When utilising video content marketing in order to encourage business reach, it is important to make the content as shareable as possible. Content that is useful and relevant and that can be passed on to another person for them to benefit from, is considered highly shareable content.
Social video uploads generate 1200% more shares than text and images combined. These shares can be of your branded video content, pushing your brand image and identity out to thousands of people. This high demand for video content uploads in Facebook and Twitter, has lead to LinkedIn implementing video functionality.
This opens a new channel to explore with effective multimedia content that is currently underutilised.
Martian Marketing excel at creating a wide range of video content, that empower the reach of your brand. Our multimedia design solutions use shareable content and insights in the digital age, we understand the most efficient and effective ways to spread the word about your business.