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Get your ad on Google today.

Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.

Why Google Ads

  • 92% of buyers report that they use internet search before making a purchase decision, and 81% of customers do the same, that means the majority of your potential customers will too.
  • Put your website above your competitors whenever your potential customers search for the product/service you provide or even similar businesses to yours.
  • Google search ads are all about keywords, understanding what your potential customers are searching for is the first key for a successful Google ad, as different keywords have different prices per click depending on the industry.
  • We can target your ads to customers in certain countries, regions or cities – or within a set distance from your business.

You Are One Step Away From Your Customers

When people are already searching for a specific product or service, it means they already need it.

Creating the need for your customers to buy your products is the most important element, it exists already! So what are you waiting for? All you need is just having your business to appear as a top result for them, increasing your chance of them choosing you over your competitors.

You Are One Step Ahead of Your Competitors

When you use Google Ads services, you are being ahead of your competitors in the search results page, increasing your chance to be chosen over them, having the right people to run your ads is tremendously increasing your chance to appear on top of your competitors, luckily, you’ve already found the Martians!

Why Martian Marketing?

Running a successful paid search campaign requires a lot of time, attention and efficiency. At Martian Marketing, we have the required experience to constantly monitor and optimise our clients’ accounts to ensure the best results possible.

You don’t need to worry about your search campaign, you have a business to run, and we have a mission to make your campaign successful. Paid search marketing isn’t easy, but the results can redefine success for your business.

Because time is of the essence, we’re dedicated to create and perform your company’s Google search ads, and thus, you are taking the first step ahead of your competitors.

Why Not Google Ads

“Google Ads Is Too Expensive”

It can be, especially if it were made by someone not experienced in google ads or digital advertising in general, as there’s a lot of things we take into consideration when creating a google ads campaign like keywords and negative keywords .. etc.

“I Prefer To Appear Organically”

According to research, Google changes its search algorithm around 500-600 times each year, which means that you need to optimize your website everytime Google decides to change its criteria, do you think it’s less expensive or guaranteed to have the same results with the same efficiency? The choice is yours.

“The Market is Too Saturated”

Even if your market is too saturated, there’s a lot of things that can attract your customers, like optimizing your website or creating an efficient google ad campaign that targets only those who really need your service/product and this is simple, you just need professionals that have experience from two different planets!

“You Won’t Compete With a Small Budget”

There’s a huge difference between the cost per click and the cost per conversion, our goal is customers acquisition not just clicks, anyone can promise high performance in terms of CTR, but we promise the likelihood of them being successful and high performance in terms of ROI.

See what you can do with Google Ads

Search Ads

Search ads appear next to Google search results when people look for products and services you offer. And, you only pay when people click to visit your website or call your business.

Display Ads

Google Ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is.

Video Ads

Video ads are shown only to the people you want and you only pay when they watch. In other words, you won’t waste money advertising to people who aren’t interested in your business.

App Ads

App ads are a simple way to promote your app to iOS or Android users on Google.

Frequently Asked Questions

What is Google AdWords?

Google AdWords is arguably the most targeted form of advertising you can do. It’s the most targeted form of advertising as people searching on Google search are telling you exactly what they are looking for, and your ad can show up alongside those searches.

As well as this, it is also pretty much the most trackable form of advertising you can do (if you set up conversion tracking on your website).

If you compare this to radio and print as an example, it is very hard to know how well they are working. If your store gets busier after running a radio or print ad, then you can assume it’s working, but can you work out the cost per lead, and target the ad at different times and know which is best? What if you did print and radio at the same time? It’s next to impossible to know how well that worked.

 

Is Google AdWords only search adverts?

No. Google AdWords is an advertising platform giving you a vast network of advertising locations and campaign types ranging from Search ads (the most commonly referred to), Display ads (banners you see on websites), Remarketing to different people who have been on your website, YouTube (banners and video), and Gmail ads.

As well as this there are many different ad formats from text display ads, through to static banners, animated banners, videos and lightboxes.

 

What's the difference between Google AdWords and SEO (Search Engine Optimisation)?

SEO is a longer term game and involves the correct set up of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right.

SEO should always be an important element of your digital marketing mix, and it’s often overlooked and underestimated by both business and web developers.

Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product (generally).

With SEO you have to invest before you get the traffic.  

With Google AdWords, you generally only pay when people click through to your website.

Both are important. Certain SEO elements will help improve the quality of your AdWords campaigns.

It is important to understand that running paid advertising with Google will not make any difference to your organic search rankings, although it may improve the clickthrough rate of your organic listings (due to searchers subtly seeing your brand in an advert before scrolling down).

Isn’t AdWords A Waste Of Money? I’ve Tried It And It ‘Never Worked’

Usually, when I hear this opinion of AdWords, the root cause is due to either running campaigns in the house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.

Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign, I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms. For another client who was running their campaigns using a generic Google helpline, I halved their cost per click from £2 to £1 meaning they were previously spending twice as much money as they had to. It is also not uncommon for me to take an internally managed AdWords account and change the average clickthrough rate from 1-2% to over 10% (and sometimes higher), and get results that return many multiples of ad spend.

All of those are good metrics but I’ll also sort out your conversion tracking so you can track monetary values, which is the ultimate metric to measure.

Can’t I Just Run My AdWords In House?

Of course, you can, but re-read the previous answer first.

AdWords changes a lot, and it’s very powerful. It can also be very dangerous if you look at the wrong metrics. Even Google tells you a good Click Through Rate is the best metric in one of their help documents. It’s a great one, but the return on investment is the ultimate, but it’s usually just a bit more effort to set up. This involves getting Google Analytics set up correctly, and integrating a few platforms to get more data.

If you don’t know about all these AdWords features, Google won’t be rewarding you, meaning your campaigns can suffer, meaning you are spending more than you need to. A good campaign structure could quite easily make the difference between a £5 cost per click and £1.

I’ve also seen other messy situations as internal campaigns targeting extremely vague keywords, and having competing versions of Adwords running at the same time.

To run successful AdWords campaigns takes a lot of investment in time and learning.  Aren’t you better off spending that time working on your business?

Why does a campaign need managing & optimising each month?

Your campaigns need to be managed and optimised regularly to make them work better over time and allow you to expand on them.

This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.

The advertising space isn’t static. There are millions of calculations performed in a real-time auction every time an ad is displayed. Optimising it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week to week or month to month basis.

Contact Us

Or just email on

hello@martianmarketing.co.uk

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