SEO or search engine optimization is the process of improving a website’s rankings on search engines like Google and Bing. It revolves around using certain keywords related to your website, ranking in the top ten results of any search engines, and ultimately generating ROI from it. Nowadays, these campaigns are deemed essential in making domains visible, especially when the competition seems to be as limitless as the number of potential clients scattered generously across the platform. There are millions of people asking on How to get traffic to a website little they know that the answer is pretty simple: understand SEO, the way it’s processed, and everything else that it stands for.
Search engine users clicking only on the top 5 results has been proven to be very likely. The game is to take advantage of this rule if you want to get a decent number of potential customers/visitors viewing your websites. Proper application of SEO will put you miles ahead from the hundreds of competition that you may have online. If you want to know how to get traffic to a blog or website, you are in the right place.
Specific search phrases are most likely to get less volume, but that shouldn’t stop you from exploring this potential gold mine especially if want to get traffic to a website. According to research, most long tails are known to have no search volume and there are roughly 20% completely new online searches happening every single day. This only means that while it has low search volumes, long tail keywords are studied to make up 40% of all the traffic on the internet. This is where you should be, dabbling on the untapped.
The number of phrase combinations can be infinite which only means that while individual search volumes are relatively low, the collective search volume can be very high. For everyone who wants to know how to get traffic to a blog site, long tail keywords are your bonus ticket to an effective online presence.
If you are still confused as to what makes a long tail keyword, let us differentiate it with head keywords:
Now, the only thing that separates ‘tail’ from ‘head’ keywords is the level of search demands. This is a vague comparison because the term ‘long tail keywords’ originated from the ‘search demand curve illustration’ where the head keyword is placed on a curve where keywords reach high searches and the long tail is placed in a seemingly infinite amount of keywords that has lower search demands.
The conventional SEO approach of creating a master list of keywords and infuse them into your content page after page might be a thing of the past. Right now, what ranks the most is by creating a strong, relevant and informative topic that can encourage social shares and multiple backlinks. By creating lengthy yet quality content, your domain can rank highly from the long tail, multiple short and medium keywords it will naturally have. This is the modern-day answer to the old question of how to get traffic to a website.
Nowadays, it is more effective to focus on creating high-quality content and topics rather than only focusing on generating keywords. Search engines have evolved so intelligently that it can now group keywords into different categories, there is no need to exactly match the keywords. An in-depth content will most likely to have a by-product of unexpected long tail keywords that can lift your website traffic to generous amounts. Since this is currently the case, the need to include every single keyword you deem necessary has been eliminated. Even though long tails are generally known to have lesser search volume, as mentioned earlier, it can still go high collectively and that is the game of modern-day SEO. You have to know how to play if you want to get traffic to a website.
SEO isn’t all about hitting the right keywords and creating engaging content, it should also be combined with great link building work and strategic promotions. Backlinks are one of the biggest SEO ranking factors and frankly, another way to stomp the competition.
With this in mind, we rounded up a list of 7 Ways on How to Get Traffic to A Website:
1. Know Your Competitors
Now, this is something that always goes well when it comes to winning any competition. It is quite important that you know your competitors very well. Start by finding their top content when it comes to organic search. There are a lot of free tools scattered online that you can use in making this possible.
Once you have found a tool that works best for you, you will come across some of these terminologies that are very important in understanding the process. Here’s a quick explanation:
Top keyword – it is commonly an individual keyword that contributes in ranking a domain.
Traffic – the collective organic search traffic of a website.
Keywords – this is the individual keyword count
‘Its’ volume – this shows a domain’s top keyword monthly search volume.
Pos – this shows what position a domain is currently ranking from all the keywords.
2. Analyse Data Mined From Competitor
Now that you know all the keywords that help your competitor rank effectively in the search engine results, it is time to compile all of them in a spreadsheet. This step might be the easiest one yet for your quest on how to get traffic to a website. If there’s one thing that you need to keep in mind in doing this is that you have to be very careful with the data entry because one single mistake can mean saying goodbye to a lot of potential audiences.
3. Group Keywords and Filter them Into Subtopics
Using all the keywords you have gathered on your content alone would mean inefficiency considering the new rules of Google search engines, as you mentioned earlier. So the best that you can do is to go through the master list compiled as per step 2, and grouping the keywords into headers or subtopics. It’s a relatively easy task, but it can be tedious work because it’ll require manual run-throughs of the master list and basically filter all of it.
4. Use Grouped Keywords As Outline Headers For Your New Post
After successfully executing step 3, we are now at the stage where we need to come up with a post outline. The keywords we have tediously grouped will be headers and subheaders. So by effectively incorporating them into one big informative article, you are now able to rank all the varying keywords in one content. This is how you create an SEO structured quality content.
5. Write An Engaging Article
Writing an engaging article should only be done once you have identified the competition, gathered data from them, analysed the information, created a master list of keywords, and made an outline out of it. Doing so will help you skyrocket your website audience numbers in no time. Now, there is no need for you to try to incorporate keywords into your content every time. Ranking for long tail keywords will not be as daunting as trying to fit one in a paragraph just so you could make your domain rank. You can use the outline created using the keywords gathered from your competition as a guide in making a more in-depth content which is informative, engaging and relevant to the time as well as the needs of the market you are opting for.
6. Getting Your Content To Rank Up The Charts
The only way you can get content to rank high in the charts just by quality and keyword outlining is because it has little to no competition. In the event that you have hundreds of competition, you have to do proactive link building and effective promotional campaigns. A true SEO campaign wouldn’t be complete without the process of figuring out how many links a content will need to have a high ranking spot in the search engine page results.
You can use a keyword explorer, everything can be found on the internet. Once you have typed the main keyword you used in your outline, it should be giving you a difficulty score. If, for example, a keyword gave you a score of 24, this means that you have to create links from 26 more sites so you can reach a high rank.
There are a couple of ways to help you rank your domain in search engines, and it is imperative that you do not skip anything. You must consider the overall domain authority, content quality, and on-page factors like social shares and backlinks. These things are what influence the rankings heavily and that keyword difficulty is only a first-base indicator as to how a domain will perform.
Getting into a search engine’s first page should already be an achievement, but if you want to take your business or website up a notch then you should strive for the top 3. You can do this by using an online tool that allows you to do a SERP overview report. This will help you know the number of links that you need to build in order for your domain to rank in the top 3.
7. Generate Topics From Outlined Keywords Of Your Own
The six steps above might sound like a full-proof plant to reverse engineer your competitors and turn the tables to your advantage, but being able to come up with topics that your competitor has not done yet would cement your place the search engine top ranks. The question that pops in mind is where can we find more topic and keyword ideas?
If you really want to know how to get traffic to a website, this is easy. There are actually five ways to do that:
Step 1: Use SEO Tools
One highly recommended SEO tool is the Keyword Explorer. You can use it to generate more words from just a seed keyword.
Step 2: Locate The Parent Topic For The Seed Keyword
Choosing a parent topic will solely rely on your discretion. You can find a keyword with 1,000 search volumes per month, and it might still not be the best parent topic for your keyword. If you keep scrolling through the results, you might find better parent topics with 26,000+ searches per month or even more. So it really is a matter of how to carry out your work on keyword and topic generation.
Step 3. Check The Performance of Your Parent Topic
Before you opt for a topic you must learn to appraise it first. Know how it performs and all the things that makes a parent topic rank in the page results. Here are the specs that you need to consider:
Keyword Difficulty – Identifying this will help you know how many backlinks to sites you need to create.
Return Rate – this indicates the times a user will likely a user will search for this search term again. If it is more than 1, then you probably should use that topic.
Clicks – this shows how users are likely to click on two or more results.
Keyword Search Volume – this determines how many times users search for it on a daily basis.
After collecting all these information and finally having a feasible parent topic, it’s now time to find how many long tail keywords and subtopics you can create out of this.
Step 4. Generate Long Tail Keyword and Subtopics
It basically is the process of using an SEO tool to generate keywords that rank the top 10 results of a search engine. This process has been done from the keywords gathered from your competitor, the only difference now is that this is your own. You can do so by using ahrefs’ keyword explore 2.0. Type in a search term or topic in the search bar and click “Also rank for” and you will be given a list of all the keywords that search engines associate your topic with.
With that, we move on to the next and final step.
Step 5. Create Another Master list
Just like what you did in the first 7 methods of this article, you’ll be doing some tedious but worth it data entry. You need to group these search terms into headers, titles, and subtopics. If you got yourself the Keyword Explorer tool from Ahrefs, then you can create a list directly there. For those who did not, a good old spreadsheet will do. Only put the keywords that perform well and the ones that you think have great potential.
If you are going to use Keyword Explorer, you just need to click on the “Add lists” and click on “create our new list. After that, you will have access to it from the Keywords Explorer home page. After you have finished your outline of topic, headers, and subtopics, it is now time to repeat the steps 4, 5, and 6 from the first 7-methods we did in this article.
Now, the good thing about the methods we have provided is that it uses the least level of resources. If you have read other SEO articles, you will hear using dozens of tools to make things happen, but that’s just not cost-effective and efficient, to say the least. There are no multiple tools uses, no repeating after using, no tediously inserting hundreds of keyword into one online content.
We efficiently advise our readers to do smart research, carefully select a topic, and come up with a strategic promotion if they want to get traffic to a website. No shortcuts! Through this, you will be able to rank really high on the search engine page results without thinking about how you’re going around hundreds of long tail keywords and trying to incorporate them into one website post.
One last Pro Tip On How To Get Traffic To A Website:
Everyone here knows how important and beneficial it is when you optimise your content for head topics and keywords if you aim to get traffic to a website. We wouldn’t be surprised by most people thinking that it is superior compared to long tail keywords because of the search volume it has. As mentioned earlier, SEO is more than the numbers, there will always be an exception to the rule. There will be a few cases where you will need to create content that specifically revolves around the usage of long tail keywords. It is for the reason that all SEO campaigns are driven by one motivation only, and that is to create or generate decent revenue for the business to flourish and move forward. Most long tail keywords, even though they have the least search volume, are just way too valuable than any of its counterparts combine.
If you plug a long tail keyword in the Keyword Explorer on the UK search and gives you a result of 50 to 60 search volume along with a traffic potential of 22 to 50, it wouldn’t sound as interesting at first. This is why you need to know what context it is being used if you want to get traffic to a website. If this low search long tail keyword will help you gain revenue by convincing potential customers into buying or even just clicking the link, then it would definitely be better than the head keywords you were always considering using.
If a particular keyword deems very relevant and important for your domain when it comes to generating money, then it is imperative that you go for that keyword regardless if they have the smallest search volume you have ever seen. It can and it will bring your page to rank #1 and all you need to do is to create quality content that revolves around it, proper link building and impeccable promotion. It’s the best way to get traffic to a website.
SEO is rapidly changing, there was a time when it was all about incorporating keywords into your content regardless of how low quality the article was. You just needed to jam all keywords in the content and it will help you rank in the search engine results. This exhaustive and tedious process has long been a thing of the past as search engines evolved to such heights of intelligence. It can now notice quality, informative, engaging content and it will rank it according to that.
A good advice about creating engaging content to get traffic to a website is that you should take knowledge of the fact that readers enjoy great writing. It is the time when they feel understood by the writer will they only be involved. A good writer must be able to empathise with their readers the way they do to the people they interact with in real life. So if you’re the one doing the writing, make sure that you need to connect with your audience. If you’re the one who needs to hire a writer, you don’t need to get a literary genius, you just need someone who can encourage engagements like social shares, comments and a following. A good writer should know the power of writing shorter sentences, power words, storytelling approach, audience involvement, and creating shocking titles. If you or your writer acknowledges these basic factors, then you’re ready to go full blast on your SEO campaigns.
Putting this article in a nutshell, the new SEO process is through the literal optimisation of a topic. There will be keyword research done by yourself as well as gathered from your competition, data compilation and spreadsheet entry, topic, header, subheaders topic categorization, choosing a topic and using the subtopics to outline a potential content, creation of quality and engaging content, proper link building and online promotions, and make sure that it is shareable by your readers. It sounds like such a long process, and it might as well be, but it is what it makes it all effective in your journey on how to get traffic to a website.