SEM (search engine marketing) involves using search engines, most commonly Google but also Bing and Yahoo among others, to promote your brand/business. There are different ways of doing this, organic methods that work to strengthen the basis on which the search engine ranks your website, and paid methods that can guarantee exposure to qualified leads searching for your business.
SEO (search engine optimisation) is the organic method of increasing your website’s position in the search engine results pages. There are many different facets in SEO, that all work cumulatively to raise your website’s rank in results pages for criteria that relates to your business.
Optimising your website, creating optimised content and collecting links to and from your site, as well as providing a positive user experience, all affect your search engine ranking. With the right strategy, you can begin to gradually bring your website up through results pages, eventually to the top ranking position for your search criteria.
If you want to learn more about SEO, click here to view our blog about how SEO can benefit your business.
PPC (pay-per-click) is a paid method of search engine marketing, where businesses may pay a fee on search keywords/phrases that their customers may be searching with.
When a customer searches a keyword or phrase you have bid on, your website appears with an ad at the top of the search engine results pages. However, your budget is only spent when a customer clicks onto the ad itself, ensuring that you only pay for the clicks that take them from the results pages to your website.
To learn more about PPC, click here to view our blog looking at the benefits of PPC.
Understanding how to best utilise methods of organic and paid search engine marketing is crucial. Whilst either method has it’s purpose, knowing how to use both avenues to effectively encourage traffic to your website is important in order to achieve maximum conversion.
Martian Marketing are SEM Masterminds, housing experienced SEO specialists that undertake your keyword research to provide the most effective strategies for your business.