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With well over 500 million professionals, LinkedIn is the leading social channel for B2B marketers.   But is LinkedIn Suitable for your business? The decision boils down to TWO important factors 1) Your Target audience 2) Your budget.   LinkedIn reports that research from several sources found that: 80% of B2B marketing leads from social […]

When most people think of LinkedIn, they think of it as a networking platform. They know that LinkedIn is great for staying in touch with professional contacts and making new business connections. But what they don’t realize is that it can also be a very effective B2B marketing platform. Here’s the truth about LinkedIn in […]

LinkedIn is the ultimate place for advertisers targeting other businesses or potential employees. It offers great advertising formats that aren’t intrusive to the viewer and you only pay when your message is delivered. Considering this is an all professional setting, does it mean LinkedIn advertising is going to cost you a considerable more amount of […]

LinkedIn, the famous platform for searching for a job, the professional networking tool, the place to publish thought leadership

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