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In the data-driven world of paid search, it’s easy to forget how to be creative. A fun, innovative and well executed PPC campaign can work wonders for your business.

Without any doubts, this has been a common question for any business owner willing to advertise on Google.

First and foremost, Google is just a machine managing a load of information to deliver your ads, it’s set up to deliver clicks not money.

You have a huge positive if you are running a small business that operates with a limited budget.

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