Social media channels in recent years have become one of the most important marketing opportunities for businesses of any size. With many brands now established on social media, it has swiftly become the norm with 3 out of 4 customers checking social media before purchasing from a brand.
Establishing a brand presence on social channels, and properly managing that profile can benefit your business in a number of ways. Beyond promoting awareness of your brand, it encourages traffic to your other online portals and social channels.
Not only does the communicative nature of social medias allow for discourse with your customers, it encourages their engagement with you and other customers.
Building a community behind your brand, encourages further conversion as trust is cultivated behind your brand, influencing future buyer’s decisions with positive comments, status’ and reviews.
Social proofing a brand, especially when it is newly created, is vital to maximising conversion.
Social medias also offer new opportunities for a business to generate exposure that it would otherwise struggle to. Viral videos can quickly skyrocket brand recognition using the social sharing basis of all social channels.
Influencers have become prominent across all social channels, which can be utilised to drive traffic to your brand through a socially proofed third party.
With social media marketing still developing new and innovative ways to engage with your audience, it is vital to keep ahead of social trends and daily advances in social media.
Martian Marketing are experts at maintaining an edge on innovative social media strategies, that utilise the most effective and impacting methods to generate results.