Keyword Research as we all know is one of the most important things in starting a business is establishing its visibility. How can you start operating and generating money if no one knows that it exists? There is a theory that no idea is ever original, but what sets one apart from another is how you brand it up for everyone else to see. Here at Martian Marketing, we can help you build up your business from the bones up to the skin, but that’s not why this article is here for. It is here because we want to educate you on everything that you need to know about the online world’s key to a better audience: keywords.
Yes, you heard that right. It’s Keywords!
Let’s start off with the term SEO which is short for Search Engine Optimization, now remember this because it is one of the most vital parts in generating more audience for your business. The right strategy can take it from a shady, traffic-less, dark alley right into the middle of a bustling utopia. It basically means that if you want that ROI, you have to learn everything there is about keyword research!
Online business, if done properly, can be so lucrative. Regardless of how niche a venture is, there will always be a pool of potential customers constantly connected to the web. The dilemma is that it isn’t only you who sees this potential. People who have the same idea, and probably the same strategy as you do are thrown into the mix, and the only way to be noticed by these customers is for you to get into the first page of a google or bing search. This all boils down to who uses the best SEO keyword techniques.
One thing that you should always keep in mind is that most people online are always on the go with their phone in their hands. They won’t give you the light of day if they have to click the next button only to see the same exact thing that they can get from the first page. Websites that sell are only those on the first page, if it’s not there, it doesn’t exist.
The questions are: How do you get your website to even be in the first page? How do you compete with dozens, if not thousands of online websites and snatch their spot? And lastly, how do you stay in that spot for as long as you desire?
The answer is: SEO is your one and only salvation and you have to do it better than your competition! While it is just and true that it is a wide topic to tackle, understanding it is a walk in the park. So without further ado, we rounded up a list of 7 ways on How to Do Keyword Research for SEO, the martian way!
Keyword Research and Market Research
All successful marketing strategies start off with a research of some sort. Keyword research can be based on the ‘market research’ that you and your team have conducted to create your business plan. Do not start with a google or bing keyword research tool, but to simply understand the nature of your target market. Analysing the interest of your demographic can go a long way in pointing out the keywords that you need to use so your page will appear high on the list when they search for information related to your industry on the internet.
A pro tip would be to start describing your target market based on what piques their interest and categorizing them through sub-groups according to wants, needs, and demographics. You need to be mindful of individuals in your target market because they might type in different keywords according to who they are. For example, young women are more likely to search for ‘tight fitting’ shirts compared to men of varying age on a website that sells t-shirts.
After categorizing your market, it is time to segregate them into two kinds: the ‘purchasers’ and the ones who are just ‘looking around’. Purchasers are individuals who want to buy an item right away while those who are ‘looking around’ tend to browse and look for the best options.
How do we deal with this in SEO language? You can get the keywords to attract both demographics by simply understanding their nature and their level of intent to buy.
For example, you can convince those who are just ‘looking around’ by using keywords like reviews, best, top 10, and comparison. These are words that even you yourself would type if you are doing an online window shopping. For ‘purchasers’, you can use keywords like affordable, discount, cheap, deal, coupon, buy and the list goes on.
Here’s a template to help you categorize or segment your market:
-21-39 years old
-Annual salary of $25,000 to $50,000
-Enjoys fashion, nature
-Prefers different cuts, textures, and colors because of trends
Do this with all individuals in your target market and you are sure to attract the best possible number of audience to your website.
Refine Your Keyword List
Now that you have a pool of related keywords in your hands, you have the power to refine it even more for optimal results by adding and deducting. You can start with the help of free keyword research tools. Type every keyword, enter, scroll at the bottom of the first page and look for the suggestions given to you. It is on the “Searches related to” followed by your search term.
From here, you can get phrases that a lot of your potential clients use in search engines. At this point, you are just getting as much information as you can get so that you have a good grasp on what your target market searches when they look for a product. Be generous in adding and deducting what you think fits like a glove. This is next generation brainstorming, you’re on the right track.
Tools Improve Your Keyword Research
You’ve done a great job in gathering all the relevant words that might prove effective in generating potential clients. It’s time to amp that up a bit by using tools that will help you get the best possible results through mediums like google keyword tools or bing keyword research tools.
There are many free keyword research tools scattered around the net that you can use, but it will be up to you and your discretion on which developer you’d want to do business with. We suggest you do your own research in finding the ones that will benefit you and your business in the most optimal way possible.
Once that you have chosen what tool you want to use in helping you with keywords, it is time to filter out again the ones that you have generated on your own and the ones that your tools have suggested. Go through the list of keywords and remove those that you think is unusable and ineffective.
Chances are, you will shell out some cash if you’re going to use keyword research tools, but it will soon pay you many times over if you have properly used them to your advantage. There are some free keyword research tools that you can use for limited function if you’re not a fan of cashing out money, but it is recommended that you spend some to get the most out of it.
Familiarise Yourself with Heads, Bodies, and Longtails
Gathering effective keywords is a job all on its own. It’s not really as easy as a walk in the park since it will require effort and in some cases, cash, but will always be worth it. A strong list of keywords doesn’t end the process, it is only the beginning. The next step would be to understand these words and incorporating them into content that will ultimately encourage company revenue.
The usual SEO process breaks keywords down into a trifecta coined as the heads, bodies and the longtails:
Heads – these are keywords that cover a very broad ranking. Words like jeans, money, shirts are a good example of this.
Bodies – these terms are almost the same as the heads but a little bit more specific. Keywords like men’s jeans, money tree, and round neck shirts fall under this category.
Longtails – are usually long and specific keywords like tattered men’s jeans, potted money tree, and designer round neck shirts are the perfect examples for this.
With this information, we can conclude that longtails are your best options in terms of ranking because it has less competition than its broader counterparts. While it may come off as something that says more about what your brand is about, it gets less search traffic even if you rank high in a longtail keyword search, but bodies have the most search volume and it can also pick up some longtail rankings because they are usually inside one. We recommend that content marketing and keyword research newbies should initially opt for using longtail keywords before heading on to its broader counterpart, the bodies.
Keyword Research And Competitive Analysis
Now that you have figured your strengths when it comes to keyword research, it is time to identify your competition. Knowing and acknowledging your biggest rival is one way to give your business an edge. You can tell the kind of keywords other companies are using by simply checking out their listings through their websites. To be successful in analyzing your competition, you have to know the phrases or words they use in making them an effective seller.
There are keywords that your competition is using that might be the cause on why they are beating you on SEO rankings. There are plenty of tools online that will enable you to identify why websites are ranking high for utilizing certain keywords. You can start by using this technique to all the competition that appears on the first search engine page and it would be enough to give you intel on what you need to do on your own site.
If you want a more targeted and potent keyword research results from your rivals, you can start by looking at keyword results for pages on their websites. Choose to research on the ones with the best performing search terms. Keep in mind that most of the research that you’ll be doing shouldn’t strictly revolve around websites that do the same thing as you do. You can opt for the ones that slightly resembles your niche as it may add a little bit of extra traffic to your website which is also a subtle yet vital strategy. A great example would be ranking a plant pot product for a term search like “how to be good at gardening” can reap you amazing results.
Increasing Your SEO Vocabulary
There are many techniques and strategies that you can go around when it comes to SEO. The possibilities are seemingly endless as you continue to delve into this world. You will discover more effective terms, synonyms, acronyms and whatnot that can help you in such a way that you never knew it can help you before. That is why it is always best to keep your mind open to learn new SEO language to help you fully understand the possible results that you may get.
Do not stop exploring different tools that help you optimize your performance in the search pages, because that is also what your competition is doing. This industry is basically the survival of the fittest and you must always equip yourself with the best battle armor that you can possibly get. Keep your keywords close and SEO tools closer.
Here are a few terminologies that will help you get started:
Clicks – these inform you how many individuals have searched for your keyword and actually clicked on the results. It is a must that you consider this piece because high-volume clicks don’t guarantee you sales, sometimes it can scare away potential customers. So keep your eyes peeled on this one.
Keyword Difficulty – this will tell you how hard a keyword will rank or perform for your service or product. There are many different tools that focus on different functions, but this one, you should also take into serious account. If it says it will be difficult and your gut feel says so, chances are, you are both right.
Search Volume – this tells the level of demand per given keyword. It explains the number of times people type in the same exact search term. It’s almost the same as a google keyword tool and it is very important to be familiar with this one. You’ll never know when this will be handy.
Cost Per Click or CPC – this is mostly utilized in SEO content marketing. It occurs when you advertise on platforms like Amazon and Google. It will cost money but is an effective way to amplify the effects of keywords. It is not like google keyword research wherein its free because when someone clicks on one of your ads, you will pay for that click. So when you are paying for high CPC, but your website traffic is low, you’re basically putting your money on the wrong place.
Long Tail Keywords – these are mostly phrases consisting of three or more words that are considered as search phrases. These tend to have minimal search hits, but what they lack in that, they make up for low difficulty in keywords and higher clicks. This fact makes it a very important tool in google keyword research and strategy.
Head Terms – keywords that are usually less than three words. These head terms are focused generally on common searches. Most people do not mind this one too much, but they are a great jumpstart in optimizing your SEO keyword research.
Combining All These Knowledge And Organizing Them
Now that you have a great jumpstart towards your SEO journey, you must take all the information provided above and logically organize them so you can create an effective strategy that is cost-effective. It is highly recommended that you put all the SEO information that you gathered from google keyword research, free keyword research, SEO tools, and whatnot in one efficient spreadsheet.
In that excel file, create columns showing variations like keywords, MSV and other additional things that you may find vital to developing your SEO skills. It’s up to you if you want to keep things simple or go very deep. What’s important is that you make sure that your organization will make sense to you and the people you are working with.
Here are some organizational suggestions:
Intent – make sure this will help you segment your keywords in accordance to what your audience is looking for. You can have a group with the intent of directly buying your product while you can have another one looking for accessories for it as well as its maintenance as well. Pro tip is that sometimes, accidental results ultimately leads to sales and that’s pretty much why we are delving into SEO.
Parent Topic – keep keywords that can and will generate the best possible amount of audience or potential customers on every page.
Value – out of the hundreds of search terms that you have accumulated all throughout your keyword research, make sure that you have compiled all the possible ones that can instantly convert a curious view into sales. Strong phrases like “the best *insert product here* in Sheffield, UK” might seem too forward, but it does the job in generating money quite well.
At the end of all the seemingly endless research, tools, effort, and money spent, Search Engine Optimization exists for the sole purpose of helping out business get their well-deserved ROI. You will be left with thousands of keywords at your disposal and it doesn’t mean that you should be using it all. It will be up to you how you will gauge the ones that will give you the best return of investment.
It is important that you acknowledge this fact because, at some point, you will use the money to fund your research and it better be meaningful. You have to be sure that you are not just throwing away hard earned cash down the drain. Your time, effort and money should result in something that you want and that is to generate revenue for your company to flourish.
Google and bing keyword research tools are always there to help you out, but it will never spoon feed you to success. You must learn the sacred process of collecting, selecting and throwing away ineffective keywords. If you want to earn money, you shouldn’t just follow the book by its rules, you have to be proactive because as much as articles can give you a jumpstart on what you need to do, your experience will always be the best teacher.
Always remember this, until you have not yet achieved the point of being a household name, trust your success in SEO.