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Web Development

10 Award-Winning Websites to take as a successful example

April 2, 2019

The internet is full of some amazing and inspiring websites. These social snowflakes are the ones who find innovative ways to utilize every possible design and technological boundary to their advantage to create experiences that many organizations wish they had.


The internet is full of some amazing and inspiring websites. These social snowflakes are the ones who find innovative ways to utilize every possible design and technological boundary to their advantage to create experiences that many organizations wish they had.

Finding these diamonds in the rough can be an incredible challenge, especially if you’re planning a website redesign and are unsure of where to start.

Fortunately, sites like CSS awards, Awwwards, Webby Awards, etc. exist to help highlight the sites we should push our own to reflect.

To help showcase some of these awarding winning sites, I dove into each of these award-honouring sites and pulled the ones that are not only beautiful examples of modern design but also exercise UX, UI information architecture, conversion rate optimization, video marketing tactics to their fullest potential.

When looking at each site, it’s important to understand that these should not be seen as templates you should attempt to copy. Instead, analyze them and find the parts of them that utilize design/marketing/content strategies that could be repurposed and revised into that fits your own audience.

With that being said, enjoy these 17 killer examples of award-winning website designs done right.


1- ESPN Sports Programming

Espn takes their sports content and programming to the next level with this dynamic and eye-catching site filled with large, high-resolution images and video. This site utilizes background video to keep up with the sports network’s energy and sections with subtle hover and transition effects and to keep the user experience smooth. The ‘featured sports’ slider is thoroughly entrancing and does an excellent job of showcasing each of the sports alongside interesting statistics and informative details about available programs.


2- Montage

Montage takes showing-off their product to the next level with this easy to manoeuvre homepage that clearly outlines what their product is, how it looks, product quality and testimonials. The site is an excellent example of one approach you can use to highlight your product and the most important points your users would be concerned with finding answers to. The sticky sub-navigation allows users to easily navigate around the page to find exactly what they’re looking for.


3- Zillow

Finding the perfect home is all about being able to conveniently research exactly what you’re looking for, save and store what you like, and make it easy to find it all later on. Zillow hits the nail on the head for all three of these points with their intuitive real estate site. The search area within the hero area makes it easy for new users to quickly select and search listings without having to look for some hidden search page.


4- Revols

Revols takes a bold approach on its website by enlarging their small, sophisticated headphones using macro photography and video. The photography and video make the site incredibly product focused, so their users slowly become more and more immersed into the experience these headphones can give you. The large font treatment on this site is also a nice touch and adds to the larger-than-life earbud photography.


5- Fiftythree Pencil

Fifitythree captures all the features and benefits for their pencil stylus throughout this standalone product page. These features and benefits are accompanied by images to illustrate the product in action so the user has an easier time visualizing them and how they can apply the product. The layout and visual treatment of the product’s anatomy section are also very unique and act as a dynamic way to lead users to read more about the product, as opposed to static sections one after another.


6- Morgan Stanley

Unlike traditional product-focused sites, Morgan Stanley headlines their homepage with an article they hope to drive a significant amount of traffic to (especially since it connects with the holiday family gatherings we’re expected to attend). The rest of the layout beyond the homepage hero plays with a grid-focused layout to organize the assortment of recent articles they’ve posted.


7- Boosted

Boosted took what could have been seen as an average skateboard to the next level by introducing amazingly detailed photos of their product accompanied with detailed descriptions on their site. The sites grey tones and white backgrounds help keep the focus on the orange call-to-action buttons and the brightly coloured skateboard they use as an example of the product. I also love the fact that they have a blog which seems to highlight issues they have/are addressing with the product, adding a wonderful level of transparency to the company.


8- Wozber

Wozber did a killer job breaking down the step by step process it takes on making sure your resume is perfect for that dream job you are looking for. Their homepage clearly outlines the steps upfront, which is then further explained in individual sections below.

The site even has examples of some of the resumes they’ve made, making it easy for you to see exactly what the finished product could look like before you decide to signup.


9- Opus Grows

Opus drives home the organic, natural and healthy benefits of their soil by adding bountiful amounts of greenery throughout the site. With so many different options for potting soils out there, it can be hard to decide which one is the healthiest for your plants or garden. Opus proves their product is best by addressing the ingredients and physical properties their soils offer that segment it from your traditional brand. I was also very pleased to see they blogged and occasionally mixed in more delightful posts to help reach wider audiences.


10- Zero Financial

Far too often do software companies have very beautiful websites that completely lack any images of their product. If you’re currently in this position and looking for inspiration on how to do so, zero is a fantastic site for inspiration. The use of images accompanied by descriptive text that explains each makes the product that much more real and relatable for people interested in using the product.


Looking for your Own Website Redesign?

Your website is meant to be the face of your online presence and a way to represent your brand virtually. If your website doesn’t uphold a design that matches that way you want to be perceived, then it will ultimately fail to perform optimally. Impact loves to work with other companies in a collaborative effort to understand what you want your websites to truly look like so we can help you through the strategy to make it into reality.

Think it’s time for your website to get the facelift it deserves to better represent your brand and ultimately increase its performance? Take to us and tell about your website’s goals and aspirations.


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